It is obvious to have a page on Facebook, to succeed in creating a professional Facebook page . Facebook has ended up establishing itself today as an essential and attractive platform. Businesses and individuals are impossible to resist. As a result, the creation of a page to better publicize its products and services becomes mandatory. Facebook Pages help people discover and engage with your brand online. What are the steps for creating a professional Facebook page ?
Here are the steps to follow for creating a Facebook page.
1- Registration
Go to facebook.com/business. The creation of a Facebook page. Click on Create Page in the menu at the top right. You will arrive on a Page presenting you with two types of pages, “Company or brand” or “Local or public figure”. Select the type of business for which you want to create a Facebook Page. If your business can fit into more than one category, choose the one that your customers would think of, when they think of your business.
2- Add a cover and profile photo for your page
The next step is to upload a profile and cover photo to your Facebook Page. Creating a good first impression is essential, so choose carefully. Make sure the selected photos are aligned with your brand and are easily identifiable. The creation of a Facebook page.
Upload your profile picture first. This image will accompany your company name in search results and when you interact with users. It will also appear in the left corner of your Facebook Page. ..
3- Your page has just been created, add a short description
This description is an opportunity to present your business to the public. The description should be a maximum of two sentences (155 characters maximum). Click Add a short description, then share precisely what your customers need to know. You will have the opportunity to add a longer description later.
When finished, don’t forget to save.
4- Create a username
Your username, also known as a custom URL, helps people find you on Facebook. This name can be up to 50 characters long, but do not use unnecessary characters. The URL should be easy to write and remember. Choosing your business name or an obvious variation is a safe choice.
Click Create Page Username to create your custom URL
When you’re done, click Create Username. A box will appear showing you the links to use to find your business on Facebook or Facebook Messenger.
Click OK to continue filling in your Facebook Page details.
5- Complete the “About” module
it is important to complete all the fields in the “About” section from the start. Facebook is often the first place for customers to find out about you, so this section is very important.
To get started, click on About in the left menu of your Facebook Page.
On this screen, you can add or edit specific details about your business such as the creation date, ways to contact you, and links to your other social media accounts. Depending on your type of business, you will be able to add more specific details, such as a menu, or information about your price range or valet parking.
To enter your location and hours of operation, click Edit Info Page in the right corner of the screen, then Save.
6-Create your first publication
Before you invite people to Like your Business Facebook Page, make sure you can feature interesting content there. You can create your own posts or repost relevant content.
7- Customize the interaction button
You are now ready to promote your Business Facebook Page. Invite your family and friends to like the Page. Use your other channels, like your website and Twitter to promote it. Add the “follow us” icon on your promotional material and in your email signature. If you’re comfortable with the idea, you can even ask your customers to leave a review of your business on Facebook.
