These 5 tips can help you make your online business stand out online and adopt activities to attract customers to your business.
Once upon a time, we chose where to shop by which stores were close to us, or which our friends and families recommended. Today, e-commerce is booming and we can shop from anywhere in the world with just a click. But with countless options at your fingertips, what draws customers to your online store? These 5 tips can help your e-commerce business stand out and get customers to click “Buy!” »
Online business 2022: how to attract customers
- 1. Number of first impressions
When you run an online business, your website serves as your virtual storefront . If you operated a brick -and- mortar store , you would spend time and money creating curb appeal for your store to attract customers. You would want to make sure that your store is beautifully laid out, that you display intriguing signage, and that your store entrance was easily accessible to pedestrians.
As an Online Business entrepreneur, these same “call relay” principles apply to your website. Your Online Business website is your first introduction to customers who find you online. The design, layout, and visual appeal of your online store are critical to your ability to make sales. If potential customers come to your site and are unimpressed, they will leave your site without making a purchase.
There are services like Squarespace that provide ready-to-use templates for professional websites if you want to take the DIY approach. You can also hire a web designer to create a custom design; this can be a good idea if you need unusual functions or a very specific design.
2. Optimize your social media channels
Social media is one of the best ways to bring free promotion to your website. Social media allows you to engage, share and communicate with your audience , who can then become paying customers.
How to attract your customers on your social networks? With a few simple, actionable steps, you can up your social media game:
- Post frequently
- Know that Facebook and Pinterest are the best ways to attract customers
- Maximize the right social media channels for your particular brand
- Interact with your subscribers
- Use visuals like photos, videos, or infographics to spark interest
Just by being interesting, engaging, and interactive on social media, you’ll create awesome PR and marketing – for free!
3. Stay on top
Retail customers like to know about the next big thing and follow hot trends as they arise. In order to retain customers on your online business site, you will need to update your website and social media frequently. First, you don’t want customers visiting your online business only to find that your selection is outdated.
Try to keep the content fresh and update it regularly with fresh products so your customers have a reason to come back to shop. On social networks, post incentives or teasers of “new products” to encourage your customers to come and buy the essential trends.
In other words, it’s not enough to create a great website or social networks and leave them alone – keep everything fresh and interesting so that your customers have a reason to come back!
4. Blogging
Blogging may seem like more work than maintaining social media channels or updating your selection on your website, but it can be a very useful tool for connecting with customers.
A good blog lets your customers know that your online business site is an authority on the market. Say you run a camping supply store – post camping tips, gear reviews, and local camping trips! Or maybe you run a boutique – post about the latest trends and how your customers can rock them.
Social media rules apply to blogging: update frequently, respond to comments, and share visuals for maximum conversion. Post your blog on your website and link to your social media for maximum cross-promotion. And always remember your customer base: the tone of your blog should match your target demographic, whether it’s rugged campers or millennial fashionistas.
5. Get Visual
One of the challenges of running an e-commerce site is presenting your products in a way that customers want to buy them. In a physical store, if a customer wants to buy a sweater, they can try it on, feel the softness of the fabric and see how it drapes over their body. But, in an online business, you have to entice the customer using creative means to make the same sale.
Enter video marketing. Video is a compelling selling tool for e-commerce sites because it shows the customer what your product looks like in action. You can create a video showing a model wearing the sweater, displaying the fabric, and moving so the drape shows for the viewer. It’s a great way to stand out in an online business landscape filled with still photos.
And don’t worry! You don’t need a Hollywood production budget to create your own product videos. Third- party video services like YouTube or Vimeo make creating and sharing your own professional-looking videos a snap.
Make the sale!
Attracting customers to your online business site takes work. It’s not enough to keep up with the competition, you have to be one step ahead! So dive into the “e” part of commerce, engage with your customers, dazzle them with your visuals, and make that sale!
