In the all-digital age customers are saturated with business offers, it’s important to know how to get the attention of the customers who contact you. Every hour of the day, they are faced with a variety of product and or service proposals. According to the IAB, the online advertising market was worth $ 88 billion in 2017 in the United States and this statistic is on the rise. On mobile, the customer doesn’t have a lot of time for you. It’s up to you to learn how to grab their attention in a short period of time. We are talking about it.
With the development of digitization , online advertising and especially on the Internet via smartphones has become a real war for companies. They compete in ardor and strategy to have a place in the daily lives of Internet users in order to be able to offer them products and services.
Rightly, companies in the advertising agency sector achieved a turnover of 12.3 billion euros and an added value of 5.0 billion in 2017. They employ 64,000 people, according to statistics from the Insee France . Even so, online advertising revenue in the United States remains impressive as well.
Suddenly, it is essential to know the right manners to succeed in advertising auctions and quickly convince mobile customers because they do not have a lot of time to devote to you. How do you get customers’ attention on mobile?
Avoid mobile pop-ups and aggressive emails
To be honest with you, customers feel assaulted when you forcefully enter their smartphone with your advertising offers. There are easier and more effective ways to get the customer’s attention. How do you get customers’ attention on mobile?
Advertise on Google Search Networks
Confide in a Marketing Agency who will help you develop your advertising strategy. You will be present on the display network. It displays the banners and advertisements on different search sites, direct mail etc. you will be visible to an audience supposed to be interested in your products. How do you get customers’ attention on mobile?
It is a social media advertising solution that you can use as well. For example Facebook Ads. It will also be necessary to think of the call-to-action (CTA) pushing your prospect to contact you.
The challenge of the majority of organizations is not able to capture and understand the attention of customers with no strategy today. Failure to capture the customer’s attention is troubling; However, if you know why this is happening, it might be easier to rearrange it. How do you get customers’ attention on mobile?
The first big reason is the increase in distractions . Information overload reduces a person’s attention. The flood of information that overwhelms people on a daily basis seems to produce more pain than gain. It is difficult for companies to position themselves in the attention of customers and put them at the helm.
This content is becoming increasingly important in driving customer behavior, forcing brands to be creative and inimitable to stand out among an ocean of content. And the winners are those who produce content that primarily relates to ideal prospects and inspires them to take action. How do you get customers’ attention on mobile?
The passive actions of companies to reach customers also prevent being attracted customers. You can’t just sit there and people will come and find your mark. A customer survey reveals that the customer’s attention span is approximately 8 seconds. So if you don’t market your brand and increase your brand awareness, no one will know who you are. How do you get customers’ attention on mobile?
Customers have many choices today, and businesses that are looking for customers will be more likely to be successful. You need to be proactive and empower your brand every day to make it easier to notice. How do you get customers’ attention on mobile?
Another thing that brands lose in this battle is the misunderstanding of their target audiences . They have implemented strategies that require a huge amount of money, but do not understand what the public really needs. Poor target market research leads them to a bad channel of not delivering the messages that prospects need to hear to take action. How do you get customers’ attention on mobile?
It’s actually a battle, as it gets harder and harder to get customers’ attention. But you still have time to make a difference. How do you get customers’ attention on mobile?
The following surefire ways and tips will help you grab customers’ attention and make your life easier. Read on to discover helpful techniques for attracting customers to your business. How do you get customers’ attention on mobile?
Milestones in attracting customers’ attention
1. Build your unique value proposition
Among the many established brands, originality is one of the most important things for you to survive. If you can’t offer more unique ones, you have no room to compete with these brands.
A business with no business case and no appeal to compete with existing strong competitors will be flat without any attention. It is imperative to design a unique value proposition for your business. Answer a few questions to make your job easier. How do you get customers’ attention on mobile?
It is imperative that you focus on your unique value instead of clamoring for vague promises on the internet.
An example: Apple iPhone – Experience is the product.
Even in today’s oversaturated electronics market, Apple remains the leading brand in the industry, recording the company’s total net sales of US $ 2,274.52 billion in its fiscal year 2020. So what makes Apple The company firmly reiterates its value proposition in copying its iPhone product line. The company builds its value proposition by creating unique experiences for customers.
Why is there nothing like the iPhone?
“Every iPhone we’ve made has been built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful and magical to use.
2. Build trust
Never lie to your audience, even if they haven’t yet become your customer.
People can read a post you write on social media, but the only thing stopping them from continuing to follow you is how incredible you engage. Be honest when communicating with your audience. If you can build trust with your audience the first time they see you, half the battle is won.
Because clients’ time is precious, make them feel fulfilled when spending time with you by providing them with valuable information and resources that meet their needs.
You can build public confidence by becoming an expert in your industry, providing them with valuable resources, and making them feel confident in using your product. How do you get customers’ attention on mobile?
In short, here are some tips for gaining the trust of your audience that you can use right now:
- Get to know your audience
- Be credible and helpful
- Show positive results (real case studies)
- Be human
3. Have a crystal clear plan
Never go wrong in planning how you can attract customers to your business. Getting the customer’s attention is a journey, and an achievable plan will guide you every step of the way.
You can’t plan everything, but when crafting a plan you will need to anticipate the most important things to do to capture customers’ interest. You will discover more ways and opportunities to attract your potential customers.
A clear and comprehensive plan will help you get the customer’s attention in a systematic approach and know what to do step by step. In your plan, you can experiment with different techniques to select what works best for your business.
4. Determine who the right customers are
The ultimate goal of getting customers doesn’t mean you will build relationships or talk to everyone. It is crucial to decide who you will spend your time with and also who you expect to spend their time with with your business. In other words, find the right target market that you can focus on for a specific group of customers. How do you get customers’ attention on mobile?
Therefore, don’t target your customers too broadly. You need to identify a specific market segment that you are going to hunt. Choose those who will benefit from what you are offering. For example, if you open a take out fast food restaurant, your customers will be the ones who don’t have time to cook or can’t sit in the restaurant to eat. Then you will know that your products need to be personalized to allow these customers to prepare their meals without taking too much time.
5. Understand prospects
There are dozens of ways to get customers’ attention, but one of the essential steps is understanding the people you need their attention. Before you want someone to pay attention to you, you need to understand them so that you know what they need or what they can actually include in their circle of interest.
Understanding your audience before delivering your message to them is essential for many reasons. When you truly know your audience, you’ll know exactly what to say in your post to make people want to read, listen, and pay attention to learn more about your brand.
Along with common information about demographics, locations, or hobbies, here are some questions you can ask to fully understand your audience:
- What problems are they trying to solve?
- What features does your target audience need?
- How did you hear about us
6. Build relationships with potential customers
Any brand must create links with its customers. If you think login is only essential after someone has become your customer, that is totally wrong. It is essential to show the human side of your business that will help you connect with your customers. How do you get customers’ attention on mobile?
Think about the situation where you can talk to your customers as if you were talking to your friends. A connection needs to be established between you and your potential customers to involve them more in what you are saying. You can gradually get closer to your prospects by learning more about their hobbies and interests.
Make sure you are in the right place as it will help you bond emotionally between your business and your prospects. In the long run, this will help build brand loyalty and solidify a long-term connection with your customers.
Here are some tips for communicating with your audience:
- Be empathetic and show that you care about your audience
- Be genuinely interested in what your audience is saying
- Build your self-confidence
- Make sure the conversation you have with your audience is a two-way street
7. Reach prospects through different communication channels
Your prospects can be anywhere online today, so proactively reach out to them through different channels for the great chance to grab the attention of customers. In other words, you will draw advantage of omnichannel marketing to attract the attention of customers.
If you want to know which channel is the most effective option for your business, test them out to choose the best one. According to a study by Small Business Trends, the list of marketing channels you can use to attract customers includes up to 50 options. You can use traditional channels such as TV ads, newspaper ads, radio ads, flyers, public speaking, billboards or digital marketing channels like Google Ads, media platforms social (Facebook, Instagram, Youtube, Twitter, etc.).
Social media is essential today, so don’t forget to create a great online presence for your business on the social media platforms your customers are most active on. Using different social media channels gives customers more choices to reach you in a way that is friendly and convenient for them.
For example, if your audience is most Gen Z – the most powerful generation on social media . Therefore, you have multiple opportunities to test different platforms, from Facebook, Instagram to Twitter, because they have a “home” on all of these platforms.