In the all-digital age, digital is essential for all companies and a good marketing strategy is becoming a real challenge. So it is urgent to set up a good digital campaign in order to have new markets and increase its business. In this article, we suggest 8 steps to follow for the realization of a digital campaign.
1- Do an analysis of your current market state
Before embarking on a digital campaign, it is necessary to do a retrospection of the current situation of the company. Evaluate current requirements and market demand and take into account external threats.
2- Set and clarify clear objectives
Each company must set clear and specific objectives before embarking on a digital campaign. Above all, you have to make sure you have the best method for your campaign. Drafer’s Corner brings you the best SMART method from George T. Doran. According to this method an objective must be simple, measurable, attainable, achievable and temporary.
3- Define the targets of your digital campaign
Getting started in a digital campaign without knowing the targets to be reached can lead you straight to failure and slow down the campaign. So you can however create your “buyer persona” which means a typical profile of people to reach, a number of people to reach. This is the essential element of a digital campaign.
4- Identify your competitors and do a competitive analysis
It is essential to identify your competitors because they may have the same objectives as you. It is therefore urgent to know and analyze what method they use to succeed in their digital campaign. This will allow you to identify what works or not at their level, to inspire you to do better. Your competitors will serve as your compass for success.
5-Clearly define your budget
You have to establish your budget because it will let you know what means you can use in order to achieve the set goals.
6- Define your digital communication strategy.
You have already assessed the state of your business, set your goals, identify your targets, identify your competitors and the budget to achieve the set goal.
Now you have to think about the means of communication in order to attract the attention of your prospects and retain them.
Depending on the needs of the business you can:
Create and develop a website or blog that will serve as a showcase for your brand.
Invest in social networks
Upload videos to YouTube and Instagram.
7- The implementation of a content creation strategy
This choice is closely linked to the different channels used for digital communication. Indeed, you must not broadcast the same content on the chosen channel and not choose the same channel for the different broadcasts.
8- Evaluate your capacities
You have established your digital campaign on the web and it is implemented. It is now necessary to evaluate:
The traffic generated on the site
The conversion rate
The time spent on the site
The natural referencing
The return on investment
In summary, here are the 8 stages of carrying out a digital campaign:
1- Make an analysis of the current state of the company on the market
2- Smart objectives
3- Definition of targets
4- Competitive analysis
5- Definition of the budget
6- Definition of a digital communication strategy
7- The implementation of a content creation strategy
8- Capacity assessment.
