What to know about e-reputation? Your digital identity encompasses all the traces you leave on the web , each time you connect. What is the impact of a good or bad e-reputation? We guide you to better understand the twists and turns of digital identity and e-reputation this week. This Tuesday, we will discuss the very definition of E-reputation and tell you how to protect your digital identity . Subscribe to not miss any of our publications. That’s it !
What is digital identity and why protect it?
Your digital identity encompasses all the traces you leave on the web, each time you connect. For example, all the information collected each time you visit a web page, when you post a photo on social networks or leave comments on a blog.
Cookies make it possible to know your tastes and tendencies on the Internet. The goal is to recover your habits, your ways of consuming, the posts you like, etc.
Concretely, this allows Google to offer you services in this direction.
Here is some information to help you better understand Digital Identity and e-reputation.
What is your digital identity made of?
Your classic data such as your surname, first name, date of birth, gender, place of residence, etc. But also your posted images, such as photos, videos, images you liked, are the components of your digital identity.
All this information allows us to deduce a priori what kind of person you are: choleric, passionate, sympathetic, depraved, etc. The digital identity also takes into account your favorite websites and the pages you pin to return to often.
Opt for private browsing and manage cookies
E-reputation is not just about what you post consciously. As soon as we consult a web page, read information, put a like under a photo, we leave footprints. This includes the famous cookies recorded by search engines or social networks that analyze our behavior for different purposes: to improve your E-reputation and experience during a next visit to a site, to target advertisements according to your preferences, etc.
Although cookies do not represent a danger strictly speaking in our navigation , there are ways to control these curious little ones:
- – Private browsing . In your browser go to File > New Private Browsing Window.
- – Search engines that do not keep your data such as DuckDuckGo , the French Qwant or Ecosia , which donates part of its profits to planting trees.
Another solution, which requires a little more time: manage your cookies yourself from the search engine settings. By default, browsers and social networks are set to reveal rather than protect your data. Take the time to look at the list of your cookies. Check if your browser allows you to block them.
Also check what features are associated with Gmail , if you use it.
Redefining your priorities
This advice is particularly intended for people in full professional quest. It is not a question here of drowning the fish by hiding bad publications, but rather of showing oneself under his best light on the Net. To do this, consider, for example, creating your own website to display your various works. In this sense, also think about polishing your social networks by creating a beautiful Instagram page or by being active on Twitter with the publication of inspiring comments. You will see, little by little, searches about you on Google will naturally move towards your “positive” activities. It’s in the bag !
Did you know about it? But what happens to this information collected about you? Answers in this Wednesday’s issue.
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