92.42% of SEO Keyword Research get ten monthly searches or less. What does it mean ? This means that if you write a blog post without proper research beforehand, chances are your content won’t generate organic visitors and traffic.
Most important businesses have their own websites in the digital age, but are they getting the right keyword research? There are many ways to gain stardom in search engines and SEO keyword research is one of them .
What is SEO Keyword Research?
SEO keyword research is a method used by businesses and SEO professionals around the world to identify what interests their audience. Businesses use it to find out which phrases or words are popular with their target audience so they can rank higher in search engines, making their websites more visible to potential customers.
Why is this important?
When doing online SEO keyword research , most people don’t type long or detailed queries. Instead, the majority of people just type in certain keywords related to their questions to get more results and options to choose from.
This is why SEO keyword research is so crucial: you gain greater visibility for your page by adding or using common and relevant words or phrases that attract a wider audience to your website while also holding account of the relative competitiveness of the target keywords.
The purpose of SEO keyword research is to rank higher on search engines such as Google, increase organic traffic, and grab the attention of your visitors who may become repeat customers.
So where to start ? Here are some tips on how to run.
1. Use keyword research tools.
There are many tools available online for SEO keyword research and looking at your competitors’ stats. Use this to your advantage, as many third-party tools show which keywords your competitors are targeting to get more visitors and future customers.
One of the most popular free SEO keyword research tools is Google Keyword Planner . This is a free SEO keyword research tool that shows monthly SEO keyword search volume, relevant long-tail keywords, and SEO keyword search trends.
Popular and more advanced third-party tools such as SEMrush, Ahrefs, and Ubersuggest provide a more comprehensive list of possible long-tail keywords and provide a comprehensive statistical overview of the industry and keywords you are targeting.
At my company, we use a mix of these tools to find hidden gems every week.
The purpose of SEO keyword research is to rank higher on search engines such as Google, increase organic traffic, and grab the attention of your visitors who may become repeat customers.
2. Select the “right” keywords.
Use keyword tools to find popular keywords with high search volume and low Keyword Difficulty (KD) when researching related and cycling keywords. This can help you narrow down your options in terms of good keywords that aren’t too general or specific.
If the keywords are too general, such as “computer”, it will be too difficult for your content to rank realistically because you have to compete with global companies. Also, the traffic generated from these general keywords may not match the type of visitors you want to attract.
If the keywords are too specific, you’ll find it easier to rank high in search engines, but they’ll also have such low search volume that your content probably won’t be worth the time.
Selecting the right keywords or phrases can help you dominate, stabilize, and slowly increase your organic traffic from visitors searching for the same topics, products, or services.
3. Remember that priority is key.
If you’ve made a list of phrases and keywords you want to use, now is the time to make them searchable.
Prioritize your keyword list with the following ideas in mind: relevance, high search volume, and low keyword difficulty. If you play around with keyword research tools, you will often find yourself bombarded with an unlimited number of keywords with various word combinations and synonyms. Prioritize them and use them in high-quality content worth reading.
4. Compare your competitors.
Are there any competitors or industry leaders you would like to surpass? Type their URL into Google Keyword Planner and see what keywords they are targeting.
Depending on how competitive the keywords are, you will need to make the decision to target the same keyword or an entirely different keyword to stand out from the competition. Use your competitors’ information to your advantage.
Conclusion
There was a time when you could write a blog post, and it would rank high in search engines and start getting a ton of free, organic traffic. That time is long gone.
However, with the advent of modern research tools, the internet is becoming a place of opportunity for those who know how to use the tools properly. Spend time playing around with the tools and getting information, and you’ll soon find yourself getting more emails and calls.
